Most of you will probably know that I am a huge Primark (or Primarni as I call it) fan - yes there is a huge debate going on at the minute about disposable fashion, which results in more and more clothing ending up on landfills. But I promise I do take unwanted clothing to charity shops, I have sold some clothing on a car boot sale, and anything too tatty for anyone else gets torn up into dusters (it is a habit I picked up from my mam).
So if you are mindful about not sending clothing to landfills and you are responsible with sustainable fashion (charity shops, swapping with friends, DIY's to update) then you have my permission to go crazy when the Primark Autumn/Winter 2012 collection hit stores, although you will have to wrestle me to some of the finer pieces - I may be skinny but I'm damn scrappy too!
The seasonal line is stunning, full of gorgeous tailoring, masculine silhouettes, intense prints and killer shoes and accessories. I have picked out my favourite pieces for your consideration, and I warn you, do not get between me and the Wedge Hi-tops or the Park Coat.
The prints and colours are just fantastic aren't they? Primark are upping their game season after season, which is great as it allows the less well fashionista's (like me) get a taster of the season's hottest trends.
Check out the full collection at Look Magazine online, here and let me know what you think?
What pieces will you be racing to pick up?